After three decades of leading the event organization industry, Tradex sought to refresh their brand image while preserving their core values of professionalism and fostering business connections. They desired a modern aesthetic that reflected their expertise and forward-thinking approach.
"At Tradex, we strive to work hand in hand with the industries we represent in order to design specialized events whose purpose is to create business opportunities for exhibitors and visitors."
We honored Tradex's legacy and successful market trajectory by taking the essence of the company and transforming it into a new face to face the competitive challenges of the current world.
The concept of intersection and encounter remained at the forefront. This guiding principle is reflected in both the logotype and the color palette.