The following work showcases one of the proposals I had the opportunity to develop for Tienda MAP during my tenure at Welcome Branding. While the client ultimately chose the second proposal, which can be found here, this proposal offers a valuable glimpse into the creative exploration process behind this project.
Tienda MAP is a non-profit organization dedicated to promoting Mexican folk art and its creators. They provide a platform that empowers artisans through fair trade, improving the quality of life for artisans and their families and helping preserve unique artisanal techniques with important cultural legacy.
Recognizing the importance of keeping Mexican folk art relevant for future generations. The brand renewal project aimed to create a brand that resonated with younger audiences while staying true to the brand essence. Making a statement on how much cultural heritage the is in art.
Tienda MAP's brand refresh blends tradition and innovation. Drawing inspiration from artisanal techniques and natural materials, the new identity embraces bold geometry and a modern take on their signature pink. This elevates Mexican folk art from souvenirs to a vibrant expression of cultural heritage.
